Thinking on Covers, Names, and Self-Publishing

Hello my imaginary friends,

I’ve been thinking again about self-publishing. Less about the idea of doing it and more about the puzzle of doing it.

From what I can tell there seems to be 8 parts to it:

  1. Writing the book
  2. Story and Copy Editing
  3. Formatting the inside of the book for various outlets (Ebooks, Print, Etc)
  4. Formatting and producing a cover for various outlets (Ebooks, Print, Etc)
  5. Having the books printed.
  6. Distributing the printed and Ebooks.
  7. Letting people know that the books exist.
  8. Repeat number 7 several times in many different ways.

Written out as a list it looks a lot less intimidating than it does in my head.

Now the problem with self-publishing is that an author isn’t by nature good and doing all 8 steps. I knew that I can handle 1 (I’m close to finishing novel five) I know I can do 3 (I’ve worked as a Layout Artist for over five years now) and I have a good idea how to do 5 and 6 (I also have friend who have offered to teach me how.)

My big problem is 2, I know I need to pay for an Editor and the minute I know if I’m self-publishing, I’m contacting people who can do it. I realize it isn’t cheap but it’ll be worth it.

Let’s leave 7 and 8 for a later post.

Book Covers

So the majority of my thinking has been about 4. I strongly believe that an awesome cover is worth its price. If I self-publish I want the book to practically sell itself. I want to pass by it and say, “That looks awesome I should read that… oh wait that’s my book.”

For The Elizabeth Investigates series, if I self-publish, I want to make sure that the covers stay consistent in style and feel. That means I need, not a cover artist but an artist. I have one person who I know will do a great job but is ridiculously busy with other projects.

I know that there are cover designers out there but I haven’t found one that matches what I write. So I looked on DeviantArt for artists that match certain styles. I found a bunch and I wonder if getting a commission from them would be difficult. I know I’d have to look into copyright issues and so on but I think it might be the best option. I can format the cover myself, what I need is the art.

I’m sure a lot of them will/would ignore me but it’ll be worth a try. I wouldn’t offer anything specific; I’d lay out my needs and ask for a quote. I’m assuming it would be somewhere in the ballpark of $100 to $1000. Dollars but maybe I’ll be surprised.

The next question becomes one of style. Since I write YA, I tend to mix genres a lot. The Elizabeth Investigates series is Urban Fantasy, Adventure, Mystery, with smatterings of Supernatural, Suspense, and Romance. That’s not the easiest thing to show off in a cover.

I could go with the normal YA Urban Fantasy style, like the Percy Jackson or Harry Potter covers, I could follow the Adult duo-coloured Urban Fantasy style, I could go with an old style fantasy cover where they try to put everything that happens into one illustration, or I could go for the simplistic Twilight style of cover. Or do I go for the older Nancy Drew and Hardy Boys style? All of which are awesome.

It depends on what I’m trying to sell the book as. If I go with the old teen mystery books, I’m telling people this book will be similar but with magic. If I go with a darker Urban Fantasy cover I’m telling them that this is a kid’s supernatural thriller.

nancy-drew-books-cover

It’s a lot to decide, I almost think it could be more important than even the title. The best case scenario, I think, would be to get an homage to the old mysteries with the art style of newer urban fantasies. Best of both worlds.

Author Name

The next thing that’s been bugging me is my name. I don’t want a pen name because that would be a pain but I’m trying to decide what variation to use for my writing.

In day to day life I sign my emails and credit card receipts with Éric Desmarais. My full name is Éric Albert Desmarais.

For a long time I considered using my full name but I don’t know, it feels pretentious.

I could use Éric A. Desmarais and I have. The initial makes it seem more literary for some reason. I could also use É.A. Desmarais.

You get the point. It’s an identity thing I guess. Maybe I should just go with Éric Desmarais.

 

Does the cover affect your interest in a book?

Would the name of the author, who you don’t know, make a difference in whether you bought a book?

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4 Responses to Thinking on Covers, Names, and Self-Publishing

  1. samulraney says:

    I would recommend checking out the Yellow Pages over at kboards.com. A lot of great cover artists there who work with both pre-made and custom covers. As far as name goes, I’ve got a pen name (Andy Rane) and I also publish as S.A. Mulraney. I figure with a last name like that, I had to keep it simple. 😉 The use of a pen name was to keep my audiences separate (pen name is adult suspense/thriller, real name is for YA).
    I’d also add to your list that, once you get to 8, it’s important to go straight back to 1 and work on the next book. Nothing sells 1 book like having another. Good luck!

    • Éric says:

      Interesting. I’ve never heard of kboards before. Thank you for the information.

      I completely agree with you about going back to 1.

      • samulraney says:

        kboards used to be kindleboards, back in 2010 when I first stumbled upon it. Many successful indie authors frequent there with advice and discussion on the topics most relevant to self-pubbed authors. It’s a highly recommended resource. 🙂

  2. Jen says:

    I totally buy books based on their cover! I don’t really pay attention to the name unless I’ve already read something by them.

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