Naked Models and Meat

June 20, 2014

Every year in Ottawa there is an event called Ribfest. It’s a festival, of sorts, with vendors from across North America who come and sell Ribs and Chicken. There is also a protest every year from groups like PETA.

This year’s PETA protest bothered me but not in the way they wanted it too.

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The concept is that they’re trying to make people realize that animals are similar to humans. They have the same parts and the same feelings. I’m not going to debate that. The protest’s intended message is lost in the “Sexy” aspect. People stopped to take pictures, people talked about it and a bunch of people sat nearby and watched the half-naked models while they ate their meat.

The message that seemed to be more prevalent from this protest, and what bothered me about it, was that women are just like animals. Instead of humanizing the animals they effectively dehumanized the models.

The naked people were all woman, all white, and all model shaped and sized. To the guys taking pictures and catcalling these models, they are effectively pieces of meat.

In my opinion the protest was misogynistic, and badly thought out. PETA loves to have nakedness in their protests. I know it’s done for shock value but I still think they’re missing their mark.

What do you think? Is it a thought provoking protest or something else?

Éric

***Edit for clarity: The models were all volunteers and members of PETA.